UX Designer

About Me


Laura Andrews

I majored in Art & Design at the University of Michigan in Ann Arbor. I also studied Cultural Anthropology and received a minor in Japanese. During my time in school I interned for a local Graphic Design and Print studio in my hometown over the summer and holiday breaks.

After graduation, I moved out to Portland, OR and did freelance design work. I eventually moved into designing mobile apps when Apple released the first iPhone and the App Store became popular. I had a strong background in visual design and ethnographic research from the topics I studied in school, so I continued to self-study by reading the Apple Human Interface Guidelines and books by Alan Cooper, Steve Krug, and Peter Morville, to name a few.

Through my freelance UX/UI design work, I eventually landed a job at a startup in Portland, Snapflow, that found me through my Dribbble portfolio. I continued to hone my UX/UI skills there, working on many different projects, including a proof-of-concept application for their client SunEdison, a solar panel manufacturer in the San Francisco Bay Area.

Next, I went on to do UX Design at Jama Software, a requirements management tool for companies building complex products. I loved talking to Jama’s users, learning about what they did in their day to day work, and designing product improvements that could save time or simplify their workflow in some way.

In 2017, I accepted an offer to come to Japan and work for Rakuten in Tokyo. I’ve been doing UX Design for Rakuten Travel since then.




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